Not too long ago, our marketing methods were limited to sticking a “for sale” sign on the lawn and posting an ad in the local newspaper to get the attention of prospective buyers. Today, there is so much more that comes with advertising a property and making sure it reaches the eyes of as many actively looking buyers as possible. The internet has certainly changed the marketing game by giving us the opportunity to come up with more creative ways to market a client’s property.
Real estate markets constantly evolve. Not only in the number of buyers and sellers, but in the amount of new inventory on the market. Employment rates, local immigration to the region, and market fluctuations all play a role. We are continually analyzing a wide variety of regional, provincial and national data indicators to stay ahead of the curve and drive a data-informed marketing process for each home we list.
Marketing Strategy & Preparation
Utilizing our market data, we come up with a plan of action and a sophisticated target buyer profile for each listing to guide our efforts. With that, our content and communication strategy is optimized to maximize the value of your home. First impressions are a big deal, therefore, we are always making sure that we display high quality and intriguing photos in all digital ads, brochures, mail outs, etc. When it comes to marketing your home, we always want to show potential buyers how welcoming and inviting the space is and establish the desire for them to want to see it for themselves.
Marketing Preparation Process
- Develop marketing strategy and content plan
- Professional photos and video of the property
- Floor plan development
- Online ad campaign artwork
- Professionally written content for each property
Our in-house team of graphic designers, a Google Partner marketing strategist, web development, and a social media expert manage every aspect of marketing your home to drive consumer interest and achieve the high possible selling price. We monitor marketing efforts online and onsite every single day, making adjustments in real time to maximize the exposure for your home.
Our marketing approach is spread across a variety of online and offline channels.
Online Marketing Services Include:
- Multi-website launch including
- Various Private Selling Sites
- Google PPC & Display Advertising
- Bing & Yahoo Search Engine Advertising
- Facebook, Instagram & LinkedIn Advertising
- YouTube Video Campaign
- Email Newsletter Campaign
Offline Marketing Services Include:
- Leverage an extensive personal database of buyers
- Open houses
- Data-driven direct mail campaigns with Precision Targeter by Canada Post
- Custom print materials developed for each property
At Kelsey McPherson Real Estate, we take pride in making sure we are available to you at any time to discuss the progress of marketing your home. Our real estate marketing services are unparalleled in delivering a comprehensive strategy to maximize the value of your home. We allow you to focus on finding your next home.
Get in contact with us today for more information on how we can help you market your listing too many buyers in the area who are looking for a home just like yours.